Algorithms Take Flight With Penguin & Take Height With Panda

The leading search engines, such as Google, Bing and Yahoo!, use crawlers to find pages for their algorithmic search results.  Typically expert seo toronto companies focus efforts on Google Local, Plus, Places, Maps according to client requirements.

On-site web analytics measures the performance of your website in a commercial context. User backend data is typically compared against key performance indicators for performance by SEO Company Toronto, and used to improve a web site quality or enhance marketing campaign's audience response metrics.

Here are some Local Search Ranking Factors Influenced by the Penguin & Panda

1. Velocity of Shares on Google+
2. Authority of Shares on Google+
3. Velocity of New Inbound Links to Domain
4. Bulk Owner-verified Local Plus Page
5. Marginal Category Associations
6. City, State in Most/All H1/H2 Tags
7. Quantity of Native Google Places Ratings (no text)
8. Authority of Shares/Likes on Facebook
9. Business Title in Anchor Text of Inbound Links to Places Landing Page URL
10. High Numerical Ratings of Place by Google Users (e.g. 4-5)
11. Number of Shares on Google+
12. Age of Local Plus Page
13. Number of circles in which author is contained
14. Popularity (# of Views) of MyMaps References to Business
15. Number of +1's on Website
16. Positive Sentiment in Reviews
17. Volume of Testimonials in hReview / Schema.org
18. Velocity of Third-Party Reviews
19. Authority of Followers/Mentions on Twitter
20. Quantity of MyPlaces References to Business
21. Volume of Check-Ins on Popular Services (e.g. Foursquare, Facebook, Twitter)
22. Driving Directions to Business Clicks
23. Number of circles in which Plus page is contained
24. Number of Shares/Likes on Facebook
25. Quantity of Inbound Links to Places Landing Page URL
26. Volume of HTML Testimonials

An SEO technique is considered white hat if it conforms to the search engines' guidelines and involves no deception.  This is evident with SEO Experts in Toronto.  Proven techniques, pain-staking hours in front of the computer screen with robust insight on Search Engine Optimization.  Companies must ignore the average company not following the guidelines set out by Google.  Many websites have been 'SEO'ed' but few have really been Search Engine Optimized with quality.